About Front Row
Front Row is a next-generation luxury platform redefining how rare objects are sourced, experienced, and collected. Since its inception in 2020, the company has grown from a sourcing concierge for Hermès handbags and Swiss timepieces into a multi-dimensional brand that merges retail, culture, and curation.
Through private showrooms, international sourcing, and curated pop-up exhibitions, Front Row connects discerning clients to investment-grade Hermès pieces, high-end watches, and contemporary art. Recent activations, including Sculpted Icons at The Moore and exclusive events at Villa Miami and Missoni Baia, reflect a vision that goes beyond retail — creating experiences where design, art, and hospitality converge.
Front Row is now evolving into the framework of a modern auction house — a hybrid model built for today’s collectors. Upcoming initiatives include digital auctions, private sales, and strategic consignments across fashion, art, and design, offering access to rare and significant objects in a way that is curated, innovative, and seamless.
At its core, Front Row delivers more than access. It creates spaces — physical and digital — where rarity is not just acquired, but experienced. Every interaction is grounded in discretion, trust, and the belief that true luxury is defined by cultural relevance, investment value, and experiences that resonate beyond the transaction.
About Front Row
Front Row is a next-generation luxury platform redefining how rare objects are sourced, experienced, and collected. Since its inception in 2020, the company has grown from a sourcing concierge for Hermès handbags and Swiss timepieces into a multi-dimensional brand that merges retail, culture, and curation.
Through private showrooms, international sourcing, and curated pop-up exhibitions, Front Row connects discerning clients to investment-grade Hermès pieces, high-end watches, and contemporary art. Recent activations, including Sculpted Icons at The Moore and exclusive events at Villa Miami and Missoni Baia, reflect a vision that goes beyond retail — creating experiences where design, art, and hospitality converge.
Front Row is now evolving into the framework of a modern auction house — a hybrid model built for today’s collectors. Upcoming initiatives include digital auctions, private sales, and strategic consignments across fashion, art, and design, offering access to rare and significant objects in a way that is curated, innovative, and seamless.
At its core, Front Row delivers more than access. It creates spaces — physical and digital — where rarity is not just acquired, but experienced. Every interaction is grounded in discretion, trust, and the belief that true luxury is defined by cultural relevance, investment value, and experiences that resonate beyond the transaction.