The Parisian fashion house has been reaching an increase in both: creativity and numbers. This original fusion between sports and luxury is translated into bold statement pieces that create an illusion over leisurewear.
It’s heritage, comfort, fearlessness and determination. We are going to explore Charaf Tajer’s path, closeness to fashion, inspiration and steps the brand has taken to get to the top, divided into five key insights:
- Design
Originally, it’s the color palette, it’s the pints, it’s the name and it’s the vision. Mixing State Roland Garros tennis court inspiration and North Africa skies, Casablanca’s pieces are born creating synergy between daily life, sports and good taste. Besides that, all of their accessories and Ready To Wear, match their Gen-z clients and also, the classic ones.
- High standard materials
The silhouettes are driven by materials such as cotton, cashmere, silk and relaxed fabrics that help to build that endless sensation of holidays, South of France summer style and to always be ready to play sports. Elegance and freedom, all in once.
- Storytelling
Taking the name of a western city in Morocco says it all. Charaf Tajer took all of the identity colors of his roots and professionally mixed them with his very own Parisian style and vision. Whenever brands have the opportunity to bring cultures and cities together, is where words take another meaning.
- Well-thought-out products
Casablanca’s items are part of culture, of celebration and finally of a bold vision. Every print is designed with inspiration directly whether it is from sports, nature or geography; until it reaches luxurious materials to become shirts, shorts, always sold-out sneakers and bags.
- Tailoring
It all comes to an end in the details like every powerful luxury house. In this case the French-Moroccan brand elevates tailoring techniques inspired by tennis players, uniforms and heritage.
We can come to a conclusion over here, and we can also define the brand into three powerful keywords to understand their aesthetic: timeless, apres-sport and comfort. If you can feel that this unique DNA is getting into you, be ready every season because within time it’s taking a great spot to always have an eye on during Paris Fashion Week.
By
THE J-NESS