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Classic. Strong. Visionary. Ugly chic. It was 1913 when this family fashion luggage brand was born in Milan, but it wasn’t until 1978 when Miuccia Prada decided to create the Ready to Wear line for its already billionaire empire. Miuccia rules the fashion industry by creating a new femininity, by mixing art, films, literature and fashion, and by creating a whole concept season after season.