Silvia Venturini Fendi puts the heritage and Family First. This time the Italian luxury brand travels to its new 50€ million factory in the Tuscany to present the newest vision for the office modern man. Just in time to reconfirm what the new masculinity is and what brands are exploring with bodies in both, women’s and menswear, Fendi draws an interest clever persona, who drinks coffee, carries its portfolios and dress in a certain way.
Color blocking was very present as usual, and of course we got to see multiple types of bags, shoes, accessories and sexy cuts. As for imagination, the men who Fendi gets to dress every season, is very passionate, well portrayed, still risky, sexy and funny. This proposal has been evolving for the last couple of years and it’s helping the brand to stay fresh and present.
More shoulders, back-less, and skin; it’s a spring/summer collection after all, and beyond explanation, Fendi is one of the first ones out there creating unapologetic garments, researching gender culture and celebrating legacy and craftsmanship.
By
THE J-NESS