These luxury brands distinguish themselves through a unique sales strategy: they exclusively sell their products via their own boutiques and online platforms, often in limited production runs.

For some of their most iconic items, like the Birkin or Kelly bags from Hermès. The resale value surpasses the original retail price. This means that once a high-end luxury product is purchased, its market value can exceed what was originally paid.

The exchange between resellers and consumers, also referred as the secondary market, arises when products are resold after their initial purchase from primary sources such as the brand itself or authorized retailers in the case of some luxury watches brands.