It is said and done. Miuccia Prada has installed herself in every single girl. At heart, as they say it in their Instagram slogan.
Ever since the viral micro-skirt hit the runway between a global pandemic, the internet and of course, their spoke of sales and popularity ; Miu Miu is established not only at the first spots when it comes to web searches, trends, it girls, but also for representing a very desirable lifestyle, a symbol of the stylish girl and boy of today.
Close to Miuccia’s personal style and experimental mind, the feminine brand from Paris has been exploring the woman’s body, skin and even proportions through clothes that quickly become a statement of great taste.
Every season when Paris Fashion Week is coming to an end, while editors and influencers deal with Fashion Month fastness, Mrs. Prada comes with her iconic world full of embroideries, transparencies, art collaborations and deepest investigation and research. Yes, even the undone hair of last season’s collection and the underwear outside of the clothes are very well thought out. And so are right now.
Not only Miu Miu is an unmissable referent in today’s culture, but all brands are following Miuccia’s creations and trying to reinterpret it in their own vision; it’s a trend that just seems not to stop and I am here for it.
Why? It’s simple. Her connection with Gen Z, a playful and colorful POV and self-expression, and the unapologetically executed garments are what today’s luxury consumer is looking for, and trust me, this is very far away from Quiet Luxury. If it isn’t clear enough, go check out the latest campaign which features Gigi Hadid holding the (most probably) next it bag « Arcadie ».
Let’s just wait and see if her Menswear Collections will be back for good or maybe we will just be getting hidden looks in the Womenswear as we are used to by now. I will be waiting in line for them. A boy at heart.
By
THE J-NESS